At an exciting time of investment and growth, and the celebrate the Group’s 40 year anniversary, Frasers Group is bringing together the world’s best brands and people for the ultimate celebration.
September 19, 2022
10:00 AM - 9:00 PM
Secret Location, London UK (All will be revealed soon!)
The first-of-its-kind festival and culture day will bring together the world’s best brands and people for an action-packed day - from strategy updates and alignment, to fearless challenges and show-stopping entertainment. We’re inviting you to join us as we empower the next generation of Frasers Group. We’ll be sharing more details along the way, so dust off your trainers and start warming up. Register your attendance now to confirm your place and stay updated.
The course is approximately 7km, however you'll be tackling over 42 obstacles on your way around with your teammates! The course is completed on average within 2 hours.
Fearless Elite is designed to test the fittest of participants. It will take participants through into a separate section of the course, designed to test them to the limit. This is in addition to the standard Fearless course.
All invitations are given directly to the participants, therefore +1's are not permitted. For any invitation queries, please contact festival@frasers.group for support.
All invitations are given directly to the participants, therefore ticket transfers are not permitted. For any invitation queries, please contact festival@frasers.group for support.
You will be placed into carefully chosen groups, so that you can work together as a team to tackle the course. This will be communicated to you a little nearer the time!
We do offer just spectator tickets, so please select the spectator ticket when you register. Alternatively, contact us on festival@frasers.group if you have any concerns about taking part in the course and we can work to find a solution!
We will be providing transportation from the below pickup points for all participants:
London Victoria
Frasers HQ in Shirebrook
Birmingham
We recommend making your way to your nearest pickup point and for those who are located further away, travelling to London. Alternatively, you can make your own way to the event.
More information on travel will be shared once you have registered your attendance.
There is parking available onsite.
We will have showers and changing rooms for everyone to be able to freshen up after Frasers Fearless Challenge. We will also provide you all with a towel to shower with.
Absolutely, there will be plenty of food and drink throughout the day. Whilst we recommend you have breakfast before/on your travels to the event, we will also have protein bars, fruit and refreshments when you arrive onsite. We'll have plenty of water stations around the course to keep you hydrated and then 5 different food vendors to refuel you in the Frasers Village.
Yes, we will have a locker per person to store your valuables.
The course is designed to have a selection of obstacles that are achievable for all people, and you can walk between obstacles to catch your breath if needed - Once you’re all working together as a team, the obstacles will be a walk in the park!
1. A good pair of running shoes (that you’re not too attached to as it might be muddy!) with good cushioning, traction, and drainage. We'd recommend that you've already broken them in!
2. Form-fitting, light weight, breathable sports gear (always check the weather and adjust accordingly).
3. We will be providing you all with Frasers Fearless Challenge T-shirts - so you’ll have those as an extra layer when you take part in the course!
